Welcome to the world of demi-permanent colour with Colour Touch which redefines the professional standard in colour and service. Low commitment, ammonia-free*, multi-dimensional hair colour for clients that like to change their tone more regularly.
Did you know that 2 more demi-permanent colour services per week can increase your revenue by 6%?
COLOR TOUCH enables you and your clients to get into fashion-forward colour. Experience the shine and vibrancy of a permanent colour with the low commitment of a demi-permanent colour.
Ammonia-free* and infused with Keratin. High shine for stunning high fashion results. Low maintenance & quick changes: it only takes from 20 minutes to get the look.
40% of younger clients would consider trying a low-commitment colour. 50% of clients aged 18-34 want to have fun and experiment with their hair.
COLOR TOUCH Light Colour complex:
Light-reflecting colour molecules that evenly penetrate the hair to create a high shine.
Natural wax and a caring, ammonia-free* formulation, infused with Keratin, for gentle colour service.
That allows for fashionable fast changes resulting in multi-dimensional vibrant colour and high fashion shine.
Pure Naturals, Deep Browns, Vibrant Reds & Rich Naturals: Low-commitment, flexible ammonia-free multifaceted hair colour for clients that like to change their hair tone more regularly. When you seek vibrant, rich, gentle colours.
Special Mix: For creative mixing or vibrant colour results. Add the intensity of tone to any colour touch shade for more edgy, creative results.
Relights: Refresh Blondor & magma colour/highlights whilst giving the surrounding hair a vibrant shine for those who look for a tonal boost or refresh on pre-lightened hair.
Sunlights: A gentle introduction to lightening for a sun-kissed holiday look; also ideal for blending in the first signs of grey hair. For the client who seeks sun-kissed beach hair or wants to be a little bit brighter.
Check Out Our Wella Professionals Color Touch Blog!
Check Out Wella Professionals Color Touch Shade Chart