VAT-registered salons and businesses can still reclaim the VAT shown on their orders in their returns.

To comply with legal requirements, VAT must be charged on all orders. During VAT FREE promotions, a discount equivalent to the VAT (20%) is applied to eligible items in your order subtotal, offsetting the VAT you would normally pay. Delivery charges are excluded from the VAT FREE promotion and remain subject to VAT.

If the offer specifies “over £70,” your order must be over £70 excluding VAT and delivery to qualify.

Special Priced items will be excluded from discounts. If these items are in your basket, the VAT FREE discount may be lower than the full VAT amount, as the discount only applies to eligible items. A full list of exclusions is available here.

Example:
If your order total is £100 excluding VAT, the total including VAT would normally be £120. When a VAT FREE discount is applied, the subtotal is reduced to £83.33. VAT of £16.67 is then added, bringing the total to £100 including VAT—matching the original pre-VAT price.

Please note:

• The VAT FREE discount may differ if your basket contains special-priced items, as these are already heavily discounted.

• Delivery charges are not included in the VAT FREE promotion and will always include VAT at the standard rate.