Wella Professional Hair Color

Wella Professional is a brand that specializes in the hair industry with professional hair products. 

Wella has created permanent, semi-permanent, and temporary colors to help you achieve the look you may wish to have! Whether you want to design drastic, bold makeovers or directly boost natural locks infused with shine and depth, Wella's professional hair color will give you the best results.

Choose from:

- Wella Koleston Perfect me+

- Wella Professionals Illumina Color

- Wella Color Touch

Koleston Perfect by Wella Professionals has a wide range of permanent hair dye colors. Depending on your client's needs you can choose from rich natural colors, vibrant reds, deep browns, and a variety of special blondes.

Benefits:

- Up to 100% coverage of grey/white hair and up to 3 levels of lift

- Completely reduces hair damage, color after color

- Special technology for the ultimate salon experience - better color, integrity, and ingredients

- The simplicity of application and an absolutely reliable color result; Lighten, Darken, or Change the tone

- Free of animal-derived ingredients

Illumina Color is a permanent color that can lighten, darken & boost natural hair colour giving it a perfect natural-looking result. Illumina Color has become a worldwide beauty phenomenon setting a new touchstone for naturalness in hair colour with incredible light reflection and phenomenal hair protection while adding irresistible hair condition. The shades in this range consist of a warm, neutral, and cool color pallet.

Benefits:

- Superior color that's luminous in every kind of light.

- Up to 70% more light reflection*

- Outstanding hair protection

- Up to 100% grey/white coverage with a sheer result color after color

- Free of animal-derived ingredients

- Our biggest global competitor on a blonde shade

Wella Color Touch is a semi-permanent color that provides long-lasting color results and brilliant shine. Color Touch provides unlimited creative color possibilities for clients who want to change their tone more frequently. You can choose from pure naturals, vibrant reds, deep browns, and a variety of special blondes.

Benefits:

- Up to 50% white coverage
- Up to 63% shine vs untreated hair
- No ammonia for a gentle semi-permanent colorant experience. 
- Free of animal-derived ingredients