Today’s clients don’t just want blonde or brunette, they want their blonde or their brunette.
The new salon standard is custom colour formulation, allowing stylists to design

UK salons are seeing a new kind of client, the conscious consumers who ask what’s in their colour.

Searches for “vegan salon near me” and “cruelty-free hair dye”

UK salons are under pressure.

Energy costs, higher wages, and supplier price rises mean every tube on the colour bar has to justify its place. At the same time, clients

A client has returned to your salon after four weeks, and that vibrant colour has already faded, between washes, heat styling, and sun exposure. But there are some easy

Every tanning professional knows the challenge clients want that deep, even colour, but not the hours under the lamps. The secret to fewer sessions and longer-lasting results

Grey coverage has changed. More clients want confidence without committing to solid root maintenance. They want a look that feels youthful, dimensional, and soft. L’Oréal Dia Light is the ideal solution

Salon colour has changed. 

Clients want blonde that feels healthy, grey blending without harsh lines, and toning services that deliver noticeable shine instantly. This shift is why acidic pH colour systems

How L’Oréal Dia Light Helps Salons Increase Client Spend with Healthy, High-Shine Colour, Glossing and toning are no longer quick fixes.

They are high-value haircare upgrades that clients happily invest

Why UK stylists are choosing ultra-gentle, acidic gel colour for shine, toning, and glossing services that clients love.
Colour Services Are Evolving

Salon guests want more than coverage. They want a healthy

Even the most stunning salon colour will fade over time.

Daily routines like washing, heat styling, and UV exposure gradually lift the cuticle layer, allowing pigment to escape. Chemical services and environmental