Popular shades you and your clients should consider for 2025

Wella Koleston Perfect ME+ A Hairdresser's Guide to the popular shades for 2025.

If you're a hair professional, you’ve probably heard of the brand Wella. Being around for 145 years later there's a good reason for this. 

For permanent colour, Koleston Perfect ME+ is a favourite among stylists and clients. 

Stylists love it because it’s reliable. The ME+ technology is designed to reduce the chance of developing new allergies.  It covers greys and adds shine. Having metal purifying properties, it stops hair from reacting to metals found in water, reducing the amount of products you use.

It’s also worth mentioning: Koleston Perfect is dermatologically tested, vegan, and made with mostly naturally derived ingredients. Wella’s also committed to no animal testing globally. 

Now we know why Wella is a popular, well-loved brand, let's get into which ones are repeat purchases and may sway you and your clients to try something new. 

These golden tones are flattering, wearable, and easy to maintain. Great for clients who want a lift without going full platinum.
Try:

7/3 – Rich and warm; works well as a base.
8/3 – Adds brightness, great for balayage or highlights.
9/3 – Brightest of all the colours, being a soft, beachy blonde.

Bronde is the middle ground between brunette and blonde. Versatile and flattering on nearly everyone.
Try:

6/0 – Deep enough to give depth, soft enough to look natural.
7/0 – A bit brighter, adds a soft glow.

Chery cola is all about Bold without the noise. These reds have brown undertones that make them wearable and edgy.
Try:

66/46 – Dark and rich, like cherry cola.
77/46 – A bit brighter for those who want more pop.

Smokey Bronze is polished and dimensional, and doesn’t scream for attention ,giving that low-key look. 
Try:
5/37 – A deeper bronze, ideal for root coverage or all-over.

Mocha mouse is elegant, deep and has a shine to it. Inspired by 2025’s Pantone Colour of the Year, meaning it's worth a try. 
Try:

4/0 – Rich and dark, ideal for clients who want full coverage.
5/0 – A little softer, still deep but not too heavy.

We hope this post has inspired you to try and suggest something new for your clients. Knowing that Wella works for many, you can have the peace of mind when trying new colours.