Many salons struggle to raise spend per session, especially when clients want fast results, and staff have limited time for retail conversations. Rising costs and inconsistent lotion uptake make margins even tighter. Here’s how to fix it with simple, repeatable steps and the right professional tanning products.

Clients often choose “bed only” sessions because they don’t realise how lotions affect their results. Without proper skin preparation, colour develops slowly, UV absorption is uneven, and the skin dehydrates, leading to weaker results and lower satisfaction.

The issue isn’t just education; it’s time. If an upgrade takes too long to explain, staff won’t sell it consistently, and revenue is lost.

1. Keep the upgrade message short.
A simple script works: “Lotion helps your tan develop faster, darker, and more evenly.

2. Make your display visible.
Most clients decide on upgrades at reception. Keep sachets easy to see and grab.

3. Offer low-commitment options.
Single-use sachets encourage trial and convert quickly into repeat sales.

4. Create a pathway to bottles.
Once clients see improved results, guide them toward full-size products for consistency.

5. Use service-style scripting.
Position lotions as part of the treatment: “This supports your tan like a heat protector supports a blow-dry.”

Professional sunbed bronzers and accelerators like Go to Black boost colour quickly and support longer development. They offer an easy, hygienic upgrade through bottles and sachets, letting staff upsell confidently without adding service time.

• Rotate sachet variants seasonally to keep displays fresh.
  
  

• Track which script your team uses to find the most effective one.
  
  

• Recommend simple aftercare to extend colour and encourage product loyalty.

Q1: Why do clients tan better with lotion?
Hydrated skin absorbs UV more evenly, producing faster, darker results.

Q2: Should clients use lotion every session?
Yes, consistency improves colour and prevents dehydration.

Q3: When do results show?
Most clients see an immediate glow and deeper colour within 12–24 hours.

Q4: Are tanning lotions safe for equipment?
Professional indoor formulas are designed for sunbeds and clean off easily.

Increasing spend per visit comes down to getting the message across right. strong visibility, and simple upgrades. Explore our professional bronzing and accelerator lotions to build a retail setup that sells itself. CM Hair and Beauty offers reliable stock, expert support, and trade-only service for your salon.