Why Colour Fades and How L’Oréal DIA Color Fixes It

Even the most stunning salon colour will fade over time.

Daily routines like washing, heat styling, and UV exposure gradually lift the cuticle layer, allowing pigment to escape. Chemical services and environmental stress accelerate the process, leading to dullness and uneven tones.

Once melanin gaps open inside the fibre, traditional colour formulas often cannot replace what has been lost. That is when hair begins to look flat, overly warm, or dry in appearance.

Clients expect their colour to last longer today, which is why stylists are increasingly turning to L’Oréal DIA Colour to extend vibrancy and maintain shine.

Hair colour fade happens when:
• The cuticle is raised or damaged
• Pigment molecules escape from the cortex
• Sun and heat break down tone
• Frequent washing strips away colour

This affects blondes, brunettes, and redheads alike. It also causes grey blending to lose its softness faster.

Clients often blame their shampoo or styling tools, but the real solution lies in how well the colour formula protects the hair fibre.

L’Oréal DIA Colour is engineered to refill, seal, and protect while toning and refreshing colour.

How it works:
• Fills empty pigment gaps inside the fibre
• Seals the cuticle with its acidic pH to prevent rapid fade
• Conditions with Ionène G for smooth, glossy hair
• Softens regrowth lines through subtle fading

The result:
• Longer lasting vibrancy
• Healthier looking hair between appointments
• Even fade without patchiness or harsh warmth returning

Clients feel the difference every time they wash and style their hair.

A simple maintenance strategy can boost loyalty and revenue:

Professional recommendation:
Offer a “Shine and Tone Refresh” service between major appointments. It keeps tone consistent, maintains condition, and encourages regular returns every 6–8 weeks.

Healthy hair equals happy clients, which means stronger repeat business.

Why does my colour look warm after a few weeks?
As cool pigments fade first, natural warmth becomes more visible. DIA Colour helps maintain balance for longer.

Is fading quicker on bleached hair?
Yes. Lightened hair has a more open cuticle, so tone escapes faster without an acidic, sealing formula like DIA Colour.

Does heat styling make colour fade faster?
Yes. High temperatures can raise the cuticle and damage pigment bonds.

How does DIA Colour make results last longer?
It refills lost pigment and seals the cuticle, locking tone inside the fibre.

Can DIA Colour improve the condition while refreshing the tone?
Yes. Ionène G strengthens the fibre and improves softness through each service.

How often should a gloss refresh be booked?
Every 6–8 weeks, keep shine and tone at their best