Page 2 - Hair

Why UK stylists are choosing ultra-gentle, acidic gel colour for shine, toning, and glossing services that clients love.
Colour Services Are Evolving

Salon guests want more than coverage. They want a healthy

Salon colour has changed. 

Clients want blonde that feels healthy, grey blending without harsh lines, and toning services that deliver noticeable shine instantly. This shift is why acidic pH colour systems

UK colour services are changing.

Clients now expect hair that feels healthier, looks shinier, and maintains tone between appointments. They want colour that is comfortable on the scalp and respectful to

Discover why UK Hair Professionals Are Switching to Ammonia-Free, Acid-Balanced Colour That Delivers Shine, Comfort, and Results.

Today’s salon clients

Salon colour has evolved.

Clients are demanding glossy, natural-looking hair without damage or discomfort. This is exactly why many UK stylists are choosing L’Oréal DIA Colour as their go-to system for

Even the most stunning salon colour will fade over time.

Daily routines like washing, heat styling, and UV exposure gradually lift the cuticle layer, allowing pigment to escape. Chemical services and environmental

Achieving bold red tones or vivid highlights on dark hair can be a real challenge—especially without relying on damaging pre-lightening treatments.

This is because traditional colour struggles to lift

One of the main Challenges Stylists face are resistant greys and unwanted warmth.

Many professionals struggle with resistant greys and quick-fading, brassy tones. Traditional formulas often lack depth

Creating cool or platinum blondes is one of the most demanding salon services.

Traditional high-lift colours often achieve brightness but at the cost of hair health. Over-processing causes dryness and

Cool-toned shades, ash blondes, icy brunettes and silver greys are some of the most requested finishes in UK salons.

Ash Blonde- Ash blonde is a cooler, smokier version of traditional blonde, characterised