How to Deliver Lasting Grey Coverage Without Brassiness and the Products to Help you

One of the main Challenges Stylists face are resistant greys and unwanted warmth.

Many professionals struggle with resistant greys and quick-fading, brassy tones. Traditional formulas often lack depth and neutralising power for lasting results.
The solution: advanced systems like L’Oréal Majirel Cool Cover, which combine superior grey coverage with ultra-cool tones that resist fade.

Picture this: a loyal client leaves thrilled with her colour but returns weeks later, frustrated by visible greys and unwanted warmth
Grey coverage is the top reason clients aged 35–55 book salon colour. When it fades too soon, they switch. UK data shows poor grey coverage is a key cause of client loss an avoidable revenue drain. With rising costs, loyalty matters more than ever.

Before: Standard permanent colour struggles with resistant greys, and warmth returns quickly. Results are inconsistent, confidence drops, and stylists face repeat corrections.

Now: Innovation through science. L’Oréal Majirel Cool Cover targets ultra-resistant greys with advanced pigments for up to 100% coverage and lasting cool tones.
It’s not just colour it’s efficiency, predictability, and professional confidence.

Step 1: Nail the Fundamentals

• Conduct a thorough consultation.
• Assess base level, grey percentage, and colour history.
• Apply with precision, consistent sectioning, and saturation to prevent patchiness.
• Manage expectations, education builds trust.

Step 2: Choose Smarter Colour Systems
L’Oréal Majirel Cool Cover delivers:

• Up to 100% grey coverage, even on resistant hair.
• Superior neutralisation of warmth.
• 35-minute development with a 1:1.5 mixing ratio, efficient and consistent.

Step 3: Go Beyond with Add-On Solutions

• Pair with Cool Inforced or tone-on-tone systems for tailored results.
• Offer grey blending for softer, natural transitions.
• Include bond-protecting treatments to maintain hair health.

Don't just offer grey coverage but also give:

• Client confidence: long-lasting, predictable results.
• Salon profitability: fewer re-dos, stronger loyalty.
• Professional credibility: working with a trusted, education-focused brand.
• Sustainability: vegan formulations and reduced over-processing support eco-conscious values.

Resistant greys and brassiness remain key colour challenges.

Traditional systems fall short; new technologies deliver lasting cool coverage.

Majirel Cool Cover ensures reliability, tone control, and efficiency.

Smart professional choices build loyalty and strengthen reputation.

With L’Oréal Majirel Cool Cover, salons can deliver durable, cool-toned grey coverage while maintaining professional and sustainable standards.
Discover the Majirel Cool Cover range through CM Hair and Beauty Supplies, supplying to hair professionals across the UK.