How Professional Salons Achieve Icy Blondes Without Compromising Hair Condition

Creating cool or platinum blondes is one of the most demanding salon services.

Traditional high-lift colours often achieve brightness but at the cost of hair health. Over-processing causes dryness and dullness, while warmth undermines tone.

L’Oréal Professionnel Majirel High Lift changes this. With up to 4.5 levels of lift and built-in conditioning and neutralisation, it helps stylists create clean, icy blondes whilst maintaining fibre integrity.
For salons, this means consistent results, reduced corrective work, and increased client trust.

The demand for ultra-cool blondes continues to grow. Clients want cool tones and soft, healthy hair.

Hair professionals have to consider different things when working with cool tones.

Client expectations: Brassiness or dryness quickly damages loyalty.

Efficiency: A reliable one-step lift saves time.

Reputation: Consistent cool results show technical mastery.

Old approach: Aggressive lighteners that lifted but left hair fragile, with heavy toning.
Modern approach: Integrated lift-and-care systems that protect during processing.

Majirel High Lift uses Ionène G and Incell technology to strengthen and smooth as it lifts. It:

• Delivers up to 4.5 levels of lift on natural bases.
• Neutralises warmth for clear ash or pearl finishes.
• Conditions during development, leaving hair up to 45% more conditioned post-service.

A forward-thinking option for salons seeking visible and tangible results.

Step 1: Strengthen the Foundation

• Diagnose hair strength, porosity, and history.
• Set realistic expectations for dark-to-light changes.
• Use bonding or protective treatments before or during lift.

Step 2: Choose Smart Colour Technology
Switching to Majirel High Lift allows high lift and tone correction in one step. Its conditioning complex reduces the need for multiple lightening passes, improving efficiency and comfort.

Step 3: Refine with Add-Ons

• Offer custom toning for personalised cool tones.
• Recommend hydrating masks or glossing treatments post-colour.
• Combine with L’Oréal Professionnel Blondifier or Metal Detox for tailored aftercare.

Flawless, icy blondes build brand reputation and business growth.
When condition and clarity come first:

• Clients associate your salon with premium results.
• Healthy hair drives repeat bookings.
• Partnering with trusted brands like L’Oréal Professionnel reinforces expertise.

With sustainability and ingredient transparency influencing choices, using advanced formulas that reduce over-processing supports your salon’s eco-conscious image.

Blonding is profitable but technically sensitive.

• Traditional systems often compromise condition and tone.
• Majirel High Lift delivers lift, neutralisation, and conditioning in one step.
• Supportive aftercare enhances results and loyalty.
• Modern blonding is about balancing brightness without sacrificing health.

With L’Oréal Majirel High Lift, salons can meet demand for cool, high-lift blondes while upholding professional standards. Explore the full Majirel High Lift range at CM Hair and Beauty Supplies