
A salons Challenge: Keep Red as Bold As Day One Hair!
Red hair colour is a high-impact shade but also fades the fastest. After a few weeks, rich tones can lose depth, meaning touch-ups are done much sooner than planned.
For professional salons, it affects client satisfaction, consistency, and time management.
Why Red Colour Longevity Matters:
Every stylist knows the disappointment when a client’s once-vibrant red returns dulled or brassy. Maintaining that freshly coloured brilliance is key to:
Client retention: clients rebook with the colourist
Service value: longer-lasting results
Salon efficiency: fewer early retouches
Industry trends show consistent demand for intense, low-fade reds that don’t compromise grey coverage or condition, exactly where professional systems like L’Oréal Professionnel Majirouge stand out.
Professional Best Practices To Support Red Longevity
Before you even pick up the tint brush, small refinements in prep and process make a major difference:
- Even porosity: use a pre-colour equaliser for pigment hold.
- Application consistency: work in fine sections for saturation accuracy.
- Aftercare conversation: recommend colour-safe shampoo and mask systems to help clients protect tone between visits.


Wholesale Colour Solutions: The role of L`Oreal Majirouge
L’Oréal Professionnel Majirouge is a permanent professional colour designed specifically for intense reds with up to 100% grey coverage.
Its Carmilane technology features advanced red pigments engineered to:
- Lock in brightness for up to three levels of lift.
- Maintain clarity without orange or copper fade.
- Deliver consistent results across all hair types.
For stylists, that means less post-service maintenance and more predictable performance crucial when managing multiple colour clients each day.
Wholesale insight: Majirouge shades are available in economical trade sizes, making it cost-effective for high-volume salons and academies ordering via wholesale accounts.
Recommended Products And Combination
To help maximise your red colour menu:
Majirouge Pure Reds: delivers high-impact, fashion shades that stay true between visits.
Majirouge Magenta & Copper Ranges: versatile for blending or tonal correction work.
Add-On & Retail Opportunities
Reds perform best when supported by professional maintenance systems.
Consider bundling:
- Colour-protect shampoos and masks for retail upsell.
- Glossing or toning refresh services at 4–6 weeks
- Mini care kits for new-colour clients
Explore Our Wholesale Range
Long-lasting, professional reds enhance your colour results and reputation.
Explore the full L’Oréal Majirel Majirouge range at CM Hair and Beauty Supplies and keep your salon’s red services bold, bright, and client-approved.

