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Learn expert tips and techniques to achieve flawless hair color results with Wella Koleston Color Xpress
Why Wella Color Xpress?
14% of consumers don't colour or are considering stopping colouring because it's time-consuming
70% of women do root touch-ups at home
Current xpress options are difficult to apply and unreliable as colour goes darker if development time exceeds 10 mins.
More and more women are looking for beauty regimes that require less time
What if you could increase your revenue by offering reliable xpress coverage services?
Boost salon revenue by driving frequency and doing more services thanks to:
WELLA KOLESTON COLOR XPRESS RETOUCH GREYS IN ONLY 10 MINUTES
New permanent colour formula Stops processing after 10 minutes 9 shades for xpress grey root touch up Easy application, mixed 1:1 with welloxon 6%
COLOUR XPRESS WILL ENABLE YOU TO BOOST YOUR SALON REVENUE
Recommendation is to include Wella Color Xpress as part of the core colour services and price it parity vs. root touch up services.
DRIVE VISITS POWER BOOKING
Increase client frequency with an in-between appointment for xpress root touch-up.
MORE SERVICES ADDING XPRESS ROOT TOUCH-UP
Do more services by offering a root touch-up for your regular cut & blow-dry clients with just an extra 30 min.
CONTROLX TECHNOLOGY HELPS PREVENT COLOUR FROM GOING TOO DARK
INSIDE THE HAIR
Ammonium Carbonate acts like a supercharged magnet.
COLOUR IS FORMED
Pulling dyes together quickly so colour molecules are formed in only 10 mins.
PROCESS COMPLETE
Preventing colour from going too dark.
A SMART PALETTE OF 9 SHADES, EASY TO MIX AND USE
6% for coverage and up to 1 level of lift. View our Wella Koleston Color Xpress Colour chart here
